This third part of your Niche Marketing eCourse covers the different types of Niche you can use including:
- Age and life stage
- Hobby or interest
Niches span human experience and anything you use to define yourself could be considered a niche. Your gender, age and where you live are all good examples.
To be more specific, let’s discuss each of the main niche types to give you an understanding of the sorts of topics and subject areas a niche can include.
There are niches for people from all different backgrounds and opinions, so why wouldn’t there be niches based on a person’s age or life stage?
The first types of niches that fall into this category that are popular are senior citizens and teenagers. However, you’d be limiting your options to use just these. Age based niches do include general age groups such as children, teens, young adults and senior citizens, but they also include key events or periods of life that involve age.
For instance, pregnancy is a good example. A certain age range is inherent within the pregnancy niche market. In fact a classic niche market would be pregnancy tips and products for the over 35’s. This is because the mainstream general market and magazines tends to talk to the average new mom in the 20 to 30 age bracket.
Other examples include people applying for their first job, college students, and those looking to buy their first home. You may notice that word “first” pops up a lot when dealing with age-specific niches.
Many of life’s “firsts” are key events or landmarks that are a very big deal to the individual. Utilizing this knowledge to make a profitable niche could be very lucrative for you.
Another category that can be lucrative when approached with a niche marketing strategy is health. Health-related topics are always of interest to people because they deal with people’s very basic concerns about themselves and their family members.
Now, you’re probably thinking of health issues related directly to diseases or conditions, and while this is true, this category encompasses much more than just that.
It also covers thinks like PMS, menopause and puberty together with embarrassing complaints that are searched for on the web but not spoken about in public. Things like halitosis, head lice, bed bugs or thrush.
However, being seen to give medical advice can cause all sorts of legal and FTC issues if you are not actually a medical practitioner who specializes in the area you are talking about.
I am certainly not an attorney and this is certainly not legal advice but rather than giving medical advice a safer and more customer friendly route could be to talk about how you or another person coped or lived with a certain condition.
For example, sharing examples of what you did and the tricks for coping you discovered is safer compared to being seen telling people what to do. Here you’re merely passing on your experiences not providing any form of advice to others.
As an example, I could quite safely write a book, course or video on “Living with an insulin pump – the first twelve months and beyond” as I transferred to such a device in the past few years after thirty plus years of insulin injections so can give my personal take on things I experienced, tips for easier usage etc. If you have lived with a condition you could use that experience as a basis for your niche.
The great thing about niche markets based on ethnicity is that every single person on the planet belongs to one ethnic group or another, often several at the same time!
Targeting all people of Irish descent in the US wouldn’t exactly be beneficial. You’d fare better targeting a particular market that has an ethnic slant to it such as Mexican food, Latin dancing or French wines.
Of course if you did want to target Irish people in the US then niches around St Patrick’s Day celebrations, horse racing or ‘tracing your family tree back to Ireland’ could work.
These are all examples of an ethnic niche marketing slant to an otherwise general market.
A person’s religion or belief-system is always a good niche market to look at because religions are communal and encompass many people at once.
The very nature of religion is to bring together a group of people that share the same beliefs and way of viewing the world. It’s a ready-made niche market!
You can really think outside the box with this one. For instance, while all of the organized religions offer potential for niche markets, there are belief systems that can work just as well.
Atheists, agnostics and those that are a part of alternative religions could also work as niches alongside specifics for traditional religions such as prayers for families, preparing for special events such as Confirmation or Bar Mitzvah or even how to do church flowers.
Geographical location is an important niche category you may be able to make use of. This is particularly true since the launch of local search capabilities on Google, Bing and Facebook.
After all, your whereabouts in the world carries with it all sorts of information. Even within the United States, a person’s location can dictate their interests and what sorts of things they have access to. It all comes down to taking advantage of what a certain area contains.
For instance, you could target an industry that is location specific–for instance tourism and travel. Or, you could target your efforts toward those that live near the ocean. Keep in mind that location does not always refer to country, state or city. It also refers to the geography of the area someone lives in or dreams of moving to such as the mountains or a Caribbean Island.
Even though everyone is individual, people do share various lifestyles and this is something you can definitely take advantage of. For instance, you may wish to target married couples, or perhaps the niche you had in mind may better suit the ‘single parent but coping just’ community?
You may even choose to target those that work the night shift.
What people are interested in is always a rich source of niche markets. For example, if you want to sell a product that delivers some solid information on the Land Rover Defender or Jeep Cherokee, you’re going to want to market to a specific group. But which group. Owners? Restorers? Garage Mechanics? eBay buyers and sellers?
Narrowing down your target market even means specifying within a market. It may seem tedious now but you’ll be thankful that you put in the effort later when your product takes off.
Remember: these are just the main areas in which your niche could lie. You’re going to want to do some serious thinking about the type of niche you want to pursue and how you can narrow the subject matter down to something specific, yet appeal to a sizeable group of people.
Now on to Part Four of your Niche Marketing Course!
In Part Four we’ll move onto the fourth of your 9 steps to niche marketing success and cover why should you run a niche business?
This step covers:
- Why do you want a niche marketing business?
- The attitude required to succeed
- Plans to achieve success
- Which approach suits you best?
- Before you start