In Part Two we cover the steps needed to access the Adwords Planner Tool and then carry out analysis of niche ideas. So let’s begin!
Step 1 – Log In
To start using the Adwords Tool for your niche analysis just go to the Google Adwords Home Page and log in.
Step 2 – Adwords Home Page
Once you’ve signed into your new Adwords Account you’ll see the main Adwords home page. To access the Keyword Tool for your research just click on ‘Tools and Analysis’ as indicated in the image below.
Step 3 – Selecting Keyword Planner
When you click on ‘Tools and Analysis’ a drop down menu will appear and from that you need to click on ‘Keyword Planner’ as shown below.
Next click on ‘Search for keyword and ad group ideas’.
Step 4 – Adwords Test Tool
You’ll now see the Adwords test tool. To check the popularity of each of your niche keywords or phrases all you need do is:
- enter your niche name into the box – we used our test niche of ‘Aromatherapy’
- select your chosen country – we used ‘United States’
- select your chosen language – we used ‘English’
Then click on the big blue ‘Get Ideas’ button as highlighted in the image below.
Step 5 – Test Results
Once you’ve run the test you’ll see Google’s suggested ‘Ad Group Ideas’ and data but you DON’T want this. Instead click on the ‘Keyword Ideas’ tab as highlighted in the image below.
This will show you the monthly search results for your niche to give you an idea of how popular it is with web users.
You need to make a note of how many searches there to add to your analysis results for the niche.
Once you’ve recorded how many searches your niche gets go back and re-run the test for each of the other niche ideas on your shortlist.
The Google Keyword tool gave these results for our test niche markets:
|Bass Fishing||14,800 searches|
|Vegan Shoes||8,100 searches|
Using our niche analysis benchmarks the results from our test niches using the Adwords Niche Check Test led to these conclusions:
Based on these results from the Google Keyword Test Tool Bass Fishing, Aromatherapy and Scrapbooking are worth considering.
The keyword test did not give a good result for the Vegan Shoes niche showing a low volume of searches.