Niche Marketing Glossary – U


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘U’s’ featuring everything from ‘Uniques’ through to ‘USP’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – U


Uniques/Unique Visitors: When one person visits a website once.

Unsubscribe: When an email address is removed from a mailing list database and the record of an address that has been deleted from a mailing list.

Upsell: To sell to a customer who has previously bought a product from you.

URL Redirect: This script changes the destination URL and diverts the user to another invisible URL.

USP: Unique Selling Point. This is what makes one merchant or marketer different or unique from another in a similar line of merchandise. A USP designates a specialty; “Garden Tools” is a general market whereas “Women’s spades” is a unique selling position.

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