Niche Marketing Glossary – S


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘S’s’ featuring everything from ‘Sales Site Page’ through to ‘Syndication Tool Bar’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – S


Sales Site Page: This page is designed to convince your customer to click on your affiliate page by ‘pre-selling’.

Scrub: This is when you compare your email list to the unsubscribe list of a merchant to ensure that all who wish to unsubscribe are removed. This task is made very simple by many third-party services that are available.

Search Engine: This is a web service that, when search terms are entered by the user, finds relevant information from the internet.

Search Engine Referrals: The same as search engine traffic.

Search Engine Spam: An attempt to trick the search engine into displaying favorable search results; behaviour seen in pages that are exact copies of other web pages, very different to duplicating content.

Second-Tier Commission: This occurs when a merchant makes a double payment on a sale, one goes to the affiliate who made the sale and the other goes to the affiliate who referred that affiliate.

Seeding: A term to describe when small bits of information about a product or service are sent in several emails over a period of time before an email regarding the ordering of the product or service is sent.

Self-Employment Tax (SE Tax): This is a Social Security and Medicare Tax for people who work for themselves.

SEO: Search Engine Optimisation. The technique used to ensure that your web pages have a high ranking when relevant terms for your business are searched.

SERP: Search Engine Results Page. This is the page a person will see after searching for a keyword or phrase in a search engine. Websites with relevant content are listed in their rank of quality of content, as decided by the search engine.

Single Opt-In List: This type of Opt-In list is where subscribers can be added in only one step, like clicking on a link or filling out a form.

Single-Tier Commission: A highly common commission in affiliate marketing where the merchant pays only the affiliate who made the sale.

Sitemap: You can have a page on your website that lists all the pages that users have access to on your website.

Social Bookmarking: These are sites used to direct other users to certain site through links and referrals.

Social Media: These are internet tools for sharing community experiences through exchanging information online.

Social Media Press Release: A version online of a press release that has multimedia links and interactive content included.

Social Network: People with a common interest or shared sense of community can join one of these websites to interact and share content.

Social Networking: This describes online communities of people with shared interest in either each other or a topic, or both.

Social News: A social bookmarking website that posts current news or a certain type of news to be shared by website’s online community.

Social Shopping: This type of social voting site focuses on consumers and reviews.

Social Voting: A news site used for storing a much greater variety of media than websites alone and allows community members to voice their opinions by voting on the content. Some examples: StumbleUpon and Digg.

Socializer: This tool is designed to make it easier for visitors to bookmark a page on more than one social networking site.

Sole Proprietor: A sole proprietor has no business partner and they own the business. A sole proprietor business is not incorporated and is not a LLC.

Spam: A term to describe any emails or postings online that violate terms of service of any provider. Spam is typically an anonymous sales message with only a sales link and no real contact information.

Spam Filter: This software program that redirects unwanted email away from a user’s inbox using various techniques. The filters are based on a variety of criteria, like certain words in the message body or subject and the auto responder of the company that the message is from. Spam filters don’t have to be implemented by Internet Service Providers (ISP’s); end-users can make the decision to implement one too.

Spiders: This is the software used by search engines to ‘crawl’ over the web to be able to create their page rankings for their search results.

Split Testing: This involves running two adverts for the same campaign at the same time to compare which had the highest CTR.

Spreadsheet: This document could be either paper or online and it helps you to organise data in rows and columns of cells.

Spyware: This software is installed on a user’s computer without their knowledge and transmits information about the user’s internet activities.

Step-by-Step: An online system by Lurn to assist in the organisation of your business.

Sub Affiliate: Describes an affiliate marketer who is introduced into an affiliate program by another participant. The affiliate who introduced them is usually paid a small percentage of the sub affiliate’s sales.

Subhead: This heading is second-level and should use the tags of Heading 2 and Heading 3 to give the search engines more information about the site.

Super Affiliate: An affiliate who generates a high percentage of product sales through partaking in an affiliate program.

Suppression List: This is a list of email addresses of those who wish to avoid receiving emails or who now want to opt-out after initially signing up. The suppression list prevents emails from being sent to those on the list.

Swipe File: Describes a collection of headlines, sales letters and adverts.

Syndication Tool Bar: This is a downloadable toolbar to give users the ability to decide on the RSS feeds that they are interested in.

Direct Your Visitors to a Clear Action at the Bottom of the Page