Niche Marketing Glossary – R


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘R’s’ featuring everything from ‘Raw Traffic’ through to ‘RSS Feed’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – R


Raw Traffic: This is the name used for web traffic data before it is inputted into a web analytics program.

Reciprocal Links: describes the casual agreement between webmasters to add text link between their websites to increase traffic for both.

Recurring Revenue: This is revenue that you receive more than once from the same customers.

Redirect URL: Describes a destination URL that is on your own domain. It is coded so you can follow the activity of the visitors that click on it.

Referral Links: The same as inbound links where the links coming in from other websites are one-way.

Relevancy: This, in reference to Google, is the closeness that your advert copy relates to your specific keywords used.

Residual Income: Describes payment that continues to the affiliate for the whole time that the customer continues to pay. This is used for monthly fee products or monthly product shipments.

Residual Income Program: This is a program where merchants pay you a recurring amount or commission on the subscriptions and monthly services that are sold.

Review Site Page: This type of web page presents customers with several options of products, which raises conversion rates. This is a great opportunity to promote several affiliate products.

ROI: Return on Investment. This is the amount made by an affiliate after expenses are deducted. Most paid search affiliates get a minimum of 100 percent ROI for their campaigns.

ROI Formula: (Earnings-Expenses) รท Earnings=ROI

RSS: Real Simple Syndication/Rich Site Summary. It is a format for web content like news headlines and blog entries.

RSS Feed: These are web feeds that are used to publish newly released information. Used for information that is frequently updated, like videos, blogs or headline news.

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