Niche Marketing Glossary – L


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘L’s’ featuring everything from ‘Landing Page’ through to ‘Low Risk’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – L


Landing Page: The web page that is viewed after the user has clicked on the link embedded in either the advert or search engine result. This is usually built around a specific keyword with information about a promoted product.

Landing Page URL: This is a specific web page’s URL where a visitor lands after clicking on the advert link URL.

Lead: A term used to describe a potential customer, representing the initial stage of the sale process.

Lead Based: A form of affiliate commission. This is paid per sign up or per user lead.

Lead Generation Company: This is a company that collects leads and sells them to other companies.

Learning Curve: The time and technical skills that are required to learn how to operate a product.

Link: This is simply a website address.

Link Building: This is where incoming links to your website are gained.

Link Exchange: This process involves the exchanging of hyperlinks with a related site.

Link Farm: A group of websites that all hyperlink to each other.

LLC: Limited Liability Company.

Long-Tail Keyword: This is a keyword phrase made up of either three or more keywords that are more specific when combined than when as a single keyword.

Lossy Compression: The data lost from a picture when it is saved at a smaller file size.

Low Cost: Usually means a product that costs less than $50, in affiliate marketing.

Low Risk: A product that has a good guarantee so the customer can claim a refund if they’re not happy with the product.

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