Niche Marketing Glossary – K


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘K’s’ featuring everything from ‘Key Phrase’ through to ‘Keyword Tag’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – K


Key phrase: This is similar to a key word, apart from its multiple words used together, like ‘builder’s work boots’, instead of ‘boots’.

Keyword: The text that someone enters into a search engine when they require information from an internet source. Most search engines complete their text query and retrieval using keywords; if the author of the web document does not specify the keywords for the document, the search engine decides on them by indexing words that they believe to be important. The importance of words is decided by repetition and if they are used at the top of a document.

Keyword Density: This refers to how often your keywords are repeated within the text on your webpage.

Keyword Matching: There are four matching options in Google AdWords, you need to choose the right option to best meet your ROI goals. The four options are:

1.Phase Match: If the keyword is entered inside speech marks “Children’s clothes”, the advert appears when the phrase is entered in that order, for example, if “Children’s clothes for school, however it wouldn’t appear if “children’s clothing” or “clothes for children” were entered. This option is more flexible than exact match and more targeted than broad match.

2.Broad Match: This option is default. Your ad could appear with any form/order or variation of your keyword, for example, it would appear if the terms ‘children’ and ‘clothes’ were entered in any order. You can run a search query Performance Report to identify which variations of your keyword produce your ad’s appearance.

3.Exact Match: If you place brackets around your keywords, your ad will only appear if those exact words are searched for in that order. Although this option produces less impressions, your clicks are more likely to be successful because the users searching for those keywords are usually looking for exactly what your business has to offer. Exact Match is the most targeted option.

4.Negative Keyword: If you add the negative keyword to your keywords, for example used children’s clothes, your ad will not appear when used children’s clothes are searched for. If you have a broadly-matched keyword, negative keywords are useful. After completing a Search Query Performance Report, you can add any irrelevant variations on your keyword as negative keywords.

Keyword Optimisation: Making your web page content produce the best search ranking for the keywords you use.

Keyword Research: When you find out which keywords are being searched for most frequently; the number of hits generated by a keyword generally decides its rating. Researching key phrases also helps by finding out which keywords are typically searched together.

Keyword Research Tools: Websites and software programs that are designed with the purpose of helping you to find the best keywords.

Keyword Tag: This is a Meta element put into the HTML of a web page.

Direct Your Visitors to a Clear Action at the Bottom of the Page