Niche Marketing Glossary – I


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘I’s’ featuring everything from ‘ICANN’ through to ‘ISP’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – I


ICANN: Internet Corporation for Assigned Names and Numbers. This is a non-profit global corporation that was formed to supervise a range of internet technical management functions that are currently managed by the U.S Government or by ICANN’s contractors and volunteers.

IIS: Internet Information Services.

IM: Instant Messaging.

Impression: When your ad appears on a page or when your page or ad is requested, an impression occurs. These help you identify how effective your ad copy is in paid search by configuring your click through rate.

Index: Describes the database of a search engine or directory.

In-House Program: These programs do not function without a network provider; they use propriety or licensed software.

Inbound Links: These are hyperlinks from other domains that direct people towards your site. Inbound links are important as many search engine algorithms use the quantity and quality of inbound links to judge the popularity of a webpage.

Incentive: This type of compensation can be used to motivate visitors to purchase a product via clicking on your affiliate link.

Infopreneur: This describes someone who sets up a business that is in information technology or online communications.

Information Product: A product that is based on information, not a physical content, like a ‘how to’ online video series.

Internal Link: This link inside your site on your pages directs people to other pages on you site.

Internet: This is a worldwide system of computer networks that provide connectivity between computers and systems using typical transport and data protocols. This collection of independent networks is 60,000 strong and uses the TCP/IP protocols.

Internet Domain Name: This is the unique name that identifies an internet entity.

Internet Merchant Account: This bank account is designed to process the payment made for items that are bought or sold over the internet.

Intranet: A private network typically maintained by corporations for internal communications which use internet protocols, servers and software. Intranets are fast, cheap and reliable networking and information warehouse systems that link worldwide offices. Corporate users can more easily link with one another and can access information resources from the internet with ease.

Intrusive Ad: This is spontaneously delivered without the user requesting the ad. The site the user is viewing is blocked behind it and the ad is designed to grab the user’s attention for the few seconds it takes them to close the window. Intrusive ads can be full page or small windows; also called pop-ups.

Inventory: This is the number of ads available on a website for sale. They are determined by the number of ads on a page as well as the number of pages containing spaces for ads and the amount of page requests.

Invisible Web: The amount of information on the internet that is not indexed by search engines.

IP Address: Internet Protocol Address. Every system that is connected to the internet has a unique IP address. However, most people use domain names instead and this resolution, between domain names and IP addresses, is sorted out by the network and Domain Name Servers. A single machine can act as several via virtual hosting.

IP Delivery: When content based on the IP address of the computer requesting the URL is delivered; sometimes used to alter content to different user groups.

IRC: Internet Relay Chat. This is a facility that allows people from all over the world to chat together in real time. The forums or chats can be either private or public and is a widely popular consumer area of the internet. IRC has commercial publicity uses as well as business uses; whole business meetings can be conducted through IRC.

ISDN: Integrated Digital Services Network. These are high speed dial up connections to the internet. However, their cost and availability is determined by local phone companies which varies both their cost and availability.

ISP: Internet Service Provider. They provide you with an Internet connection. Services are available to either individuals or companies; there are over 3000 ISPs in the U.S alone which means the pricing is highly competitive.

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