Niche Marketing Glossary – H


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘H’s’ featuring everything from ‘Hacker’ through to ‘Hypertext’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – H


Hacker: This originally refers to a computer enthusiast who used clever programming to put a system to the test and push it to its highest performance.

HB: HotBot. This popular search portal is part of the Terra Lycos Network although it does operate as a separate search engine.

Header (email): Contains your email address, the email address of your recipient and the data from the server routing. The CAN-SPAM Act prohibits false email header information.

Headline: This is the most important part of your page; it’s the line of content that converts your sales.

Helper Application: A software program that works alongside browser programs which enables them to perform additional functions. Shockwave, for downloading and viewing moving images, Real Audio, for listening to sounds and music online, are two examples of helper applications.

High Quality: Describes a product that is made well and of quality materials.

History: Over the time you have an account, run an advert or bid on a keyword, this is the information that builds up about that time.

History List: This can be in the form of a pull-down menu in most browsers that displays your recently visited sites for simple return or for viewing your latest surfing session. This also enables servers to track your previous site views, which is much better viewing habit information than television networks can provide.

Hit: Describes any request to the web server for any type of file, be it a HTML page, graphic or moving image. A HTML page often causes several hits, as it has its own hit and hits for every extra file, like graphics. Hits are just an indication of server use and loading, not a popularity gauge.

Home Page: This is the designated page for the main point of entry of a website. This could also be the starting point when a browser first connects to the internet. Home pages usually welcome and introduce you to the website as well as informing you of their purpose, their sponsoring organisation and provide links to pages at lower levels on the site. It’s the grabber in business terms; if your home page downloads slowly or is uninteresting or too complex, you will most likely lose a customer.

Hop Link: Used by Click Bank, this is a term to describe a hyperlink that is particular to both a Click Bank product and an affiliate’s Click Bank account. When the Hop Link is clicked on and the product purchased, the affiliate is commissioned.

Host: Originally referred to a single machine connected to the internet which enabled certain services to other machine on the network. Virtual hosting now means that one physical host can be many virtual hosts.

Hotlists: Either pull-down or pop-up menus on browsers containing new or popular sites. Large browser and search engine home engine home pages also include updated hotlists. There are also whole sites, like Cool Site o’ the Day, that are hotlists.

HTML: Hyper Text Mark-up Language. It uses symbols and coded tags to depict both the layout and structure of a web document. It resembles old-fashioned typesetting code, where a section of text has codes surrounding it which depict how the text should appear. HTML also allows text to be linked to other files on the internet.

HTTP: Hyper-Text Transfer Protocol. This is the format of the World Wide Web; a browser will know that it is viewing a WWW page when it sees ‘HTTP’ at the start of an address.

HTTPS: Hyper-Text Transfer Protocol Secure. This is the ‘safe’ version of HTTP.

Hybrid Program: This is a marketing plan combining several business models, like content marketing and email marketing.

Hyperlink: A ‘clickable’ link in text or graphics displayed on a web page that directs the user to another place, either on the same site or a different website. This is the most important and powerful function of online communications, they are changing the way the whole world gains it’s information.

Hypertext: This describes any text that can be clicked on by a web page viewer which will cause another file or document to be retrieved and displayed to the viewer.

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