Niche Marketing Glossary – G


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘G’s’ featuring everything from ‘Gateway’ through to ‘Gross Exposures’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – G


Gateway: Describes a link from one computer system to another.

Geotargeting: This means using the region the searcher is located in to target search adverts. Geotargeting allows the advertiser to be specific in regards to when and where ads will be shown which produces more personalised as well as localised results.

GIF: Graphics Interchanging Format. This is a graphics format which can be displayed on practically every web browser, good for line art like diagrams, drawings and charts (with limited amount of colours: 256). GIF have built in compression and are the most common form of banner creative.

GIF89a/Animated GIF: This tool is for GIF animation and creates sequences of images to simulate animation, allowing transparent backgrounds as an option in the process. Static banners don’t generate as high a response as animated GIFs.

GoDaddy: This is the most well known site to check for the availability of a domain and to register a domain. However, this is not the only site for this purpose.

Google: This is the worlds most popular search engine.

Google AdWords: This is a PPC program for website owners to design their own adverts and decide on the keywords to be used.

Google Alerts: These are email updates of recent Google results that are relevant to your keyword or topic choices.

Google Analytics: A frequently used and easily understandable tool for measuring analytics.

Googlebot: This refers to all Google spiders, the ‘crawlers’ Google uses to search sites for content in order to rank pages for specific keywords. Several googlebots include:

Googlebot-Mobile-crawls pages for Google’s mobile index.

Googlebot-Image-Google’s image index is crawled for by these bots.

Instructions to Googlebots need to be directed in the robots.txt file; statistics can be viewed with web analytics software, in Google webmaster tools and on web server logs.

Google Dance: This refers to the period of time after the rankings of web pages have changed due to alterations by Google algorithms. It is typically the webmasters who have lost top ranking and keyword placements who told the ‘Google Dance’ story.

Google Quality Score: The ‘quality test’ or rating that Google places on your website to validate the level of expertise within your specific industry displayed within your content.

Google Webmaster Tools: This resource for webmasters helps you with the crawling and indexing of your website. This was the original pay per click search engine for changing names and was acquired by Yahoo in 2003. This is now located at

Gross Exposures: Every time a file is sent to a browser by a web server it is recorded in the server log file as a ‘hit’. These hits are generated for every element of a requested page, like text, interactive items and graphics. If a user views a page containing two graphics, three hits are recorded: one for the page and one each for the two graphics. Hits are used by webmasters to measure their server’s work load but because designs for pages vary massively, hits are a bad way to measure traffic.

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