Niche Marketing Glossary – F


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘F’s’ featuring everything from ‘FAQ’ through to ‘FTP’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – F


FAQ: Frequently Asked Questions. Most websites have a FAQ page to describe their product or business in more detail and explain how to use it’s features.

FFA: Free For All.

Firewall: A term for the security barrier that is put between an organisation’s internal computer network and the internet. Firewalls are made up of one or several routers which accept, decline or edit requests or transmitted information and keep your information in and unwanted people out.

Flame: This is an abusive or crude email or post that is intentionally sent.

Flash: This animation program is vector based and has become a popular way to deliver content. However, search engines are presently unable to index flash easily as robots or ‘spiders’ are unable to read the text within flash.

Folksonomy: This is a way of web classifying using user assigned tags.

Forms: In most browsers these are the pages that accept information in text entry fields; they can be customised to accept expense reports, company sales data/orders or other information. Forms can also be used to communicate.

Forum: This is an online website on which users hold discussions about various topics. There is generally an application for membership in forums but there is no fee.

Frames: When several independent sections are used to create a web page. Frames are built as separate HTML files but have a ‘master’ file for identifying each section. Several pages are displayed as panes when a user requests a page with frames. Sites that use frames are allowed to report one page request with several panes as multiple page requests. Most audit firms only register the master HTML page request and so are accurate when they report the page requests.

Free Auto responders: These are usually provided by the web hosting company and are literally: auto responders that are free!

Free Traffic: This refers to anyway of getting traffic to your site that is free. This could include anything from article submission, interviews article mentions or links, blogs to press releases or email campaigns.

Freeware: This is shareware/software that can be downloaded from the internet for no cost.

Frequency: (Ad Frequency). This is the number of times an as is delivered in a single session to the same browser. A website needs to use cookies so that they can manage the advert frequency.

Friend/Follow Requests: This is a request from a social networking site to allow the requester to access your content or posts.

FTC: Federal Trade Commission. This is the U.S regulatory agency that oversees any commercial activity and is responsible for enforcing the CAN-SPAM Act.

FTP: File Transfer Protocol. This is how you can upload files to your hosting account or from one computer to another. FTP can also be used as a verb.

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