Niche Marketing Glossary – E


The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘E’s’ featuring everything from ‘EBay’ through to ‘Extensions’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – E


EBay: This is an internet site where a wide variety of products are sold or auctioned.

EIN: Employer Identification Number.

Email: Term for electronic mail, which is text files that are sent from one person’s computer to someone else.

Email Harvesting: This covers a wide range of activities that all involve gaining email addresses through other ways than opt-in. This includes swapping lists with other spammers as well as using bots.

Email Marketing: Using email promotions to internet market.

Emotions: These are facial expressions for online conversations, using symbols and letters. These are for use in emails or chats online. Here are some examples:

  • 🙂 happy
  • 🙁 sad
  • :'( crying sad
  • :’) crying happy
  • :0 surprised
  • -_- angry/sarcastic/annoyed
  • 😉 cheeky/joking
  • :s worried/ill/nervous
  • :p sticking tongue out
  • :/ average/not happy

Entry-Level Product: A product chosen by an affiliate marketer that is low cost, risk and high quality.

EPC: Earnings per Click: Refers to how much commission is earned for every click by a user. This number is given by dividing your revenue earned by the amount of clicks you sent to the offer; if you send an offer 100 clicks and earn $6.50 then your EPC would be $0.065.

Extensions: This includes .com, .net, .org, .biz etc. They designate particular websites: a website with a .com extension is a different site to one with the same name but a .biz extension.

  • .com, which is commercial
  • .gov, which is US government
  • .edu, which is educational
  • .mil, which is US Military
  • .net, which is network operations
  • .org, which is an organisation

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