Niche Marketing Glossary – B



The Dr Nitch Niche Marketing Glossary provides an easy to understand explanations of words, terms and acronyms in common use throughout the world of niche marketing and business both on and offline.

In this section of the niche marketing glossary we cover the ‘B’s’ featuring everything from ‘Backbone’ through to ‘B2E’.

If there is a term you don’t understand and would like us to give you an explanation and add to our niche marketing glossary then please contact us or send us a message on our and post your message there.


Dr Nitch’s Niche Marketing Glossary – B


Backbone: A line of connections forming a great pathway inside a network. The size of the network is proportional to the size of the Backbone. The Backbone in a small network would therefore be smaller than several non-Backbone lines in a larger network.

Backend Offer: To sell a product to a customer that has already bought from you. This is another term for an upsell.

Backlink: This is a link from another website that points toward your website page. These build traffic in two ways, both by direct traffic through the links as well as through the increase in search rankings gained from higher number of backlinks. Some search engines give more credit to websites with a high number of quality backlinks and these sites usually rank better in SERPs.

Bandwidth: This is a measure of the amount of information, like text, video, images, sound, your website can deal with on the server of your web hosting service, usually between 250GBto700GB or higher per month.

Banner Ad: A banner is a 468 by 60 pixels visual advert at the top of a page that uses images, colour, clever copy or video to dominate the viewer’s attention. The banners are linked to the advertiser’s site. Due to overuse, banners are becoming less effective.

BBS: Bulletin Board System. This software allows users to log into their email, UseNet and also into chat groups via a modem.

Behavioural Targeting: This tracks user’s behaviour and then the information is used to display relevant adverts.

Beta: This term means test site/version. Beta is not the final version of a product or site but is acceptable to be released to the public to ‘iron out the creases’.

Bid: This is the maximum amount that you will be content to pay for a click.

Bid Adjustments: Either a percentage of fixed amount used to increase a bid for occasions when traffic is consistent with your chosen targeting preferences. An optional feature used to bid more competitively for specific targets.

Bid Limit: This defines your maximum amount to pay for a click when campaign optimisation is turned on. Bid Optimisation: By adjusting the amount paid for each keyword you can maximise profits.

Black Hat: This term refers to online tactics that either break search engines’ terms of service or are pronounced unethical by the majority of the Internet population.

Black Hat Affiliate Marketers: Unethical affiliate marketers who take part in illegal and unethical actions.

Black Hat SEO (Search Engine Optimisation): Methods of attempting to improve your site’s search engine rankings that break the terms of service of submission to those engines.

Blacklist: This is an action by web hosting services that blocks your domain from sending or receiving emails.

Blog: This term is short for weblog; an online diary that can be adapted into an easily updated web page. Lots of blogging platforms, like Blogger and Word Press are available for users online. Powered by individuals and corporations; blogs allow users to comment on updates or postings.

Blog roll: A blogs list on a blog that recommends blogs by the blogger.

BMP: Bitmap, a file extension. (file.bmp)

Body Paragraphs: This is the main part of the sales letter. Every paragraph should be maximum 5-6 lines use powerful transition words at the start and the end of each paragraph.

Bookmarking: You can save and store web pages in an online location for easy access.

Bots: A shortened version of ‘robots’, this is a program that can simulate the actions of humans and works as an agent for larger programs. The most common bots on the internet are search engine ‘spiders’ or ‘crawlers’ that access web pages and collect data to be indexed in the engines. Some bots however aren’t like this and are used to collect email addresses or post spam on blogs.

Bounce Rate: A percentage of entrances to a page that results in an exit from the page without any other page views by the visitor.

Brand Awareness: This refers to the familiarity of your name, website and brand to the general public.

Broad Keyword List: This lists related keywords possessing the ability to describe the keyword(s) in more than one way.

Browser: Describes an application that is used to view internet information. Browsers are user friendly for navigating and accessing the wide amount of information that is on the internet.

Browser Caching: To make internet surfing quicker, browsers save recent pages on the user’s disk. When a site is re-visited, the browser displays the page from the disk, not by requesting it from the server, so servers under count page views as a result.

Browsing: This is exploring an online area; typically the World Wide Web.

BTF: Below the Fold.

Bullet Point: This describes words that are preceded by a symbol that indicates the words and the point is important.

Buttons: When these objects are clicked on, something happens, e.g. the visitor is directed to a linked page.

Bytes: A unit of information that is transferred over a network or stored. All web pages, images and other files are made up of bytes. Millions of bytes compose a large file, like a video clip.

B2B: Business to business

B2C: Business to consumer

B2E: Business to employee


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