This step in the niche selection process covers how to start to choose your niche by looking for niches that you can easily remove from your list based on:
- obvious non starters
- just ordinary?
The first step in choosing your niche is to filter and sort your long list of niche ideas that you’ve generated from your own research or reputable sources. I recommend that you start with a list of at least 30 or so ideas which cover a variety of markets so that you have plenty to choose from to give you the best possible chance of success.
If you haven’t yet got a list of potential niche markets then please go back and work through my coaching guide on finding your niche which if you are a member of Dr Nitch you can find included in the membership area by using the link to the download area at the bottom of this article.
Obvious Non Starters
When you’ve put together your master list of potential niche ideas, the first thing you need to do is to delete any markets that are obvious non starters. These would be:
- niche ideas that are huge general markets not a niche at all e.g. Dieting
- niche ideas that are duplicates on your list e.g. Dog Diets/Diets for Dogs
The next quick and easy step to refine your niche ideas is to look through your revised list and cross off any that look just ordinary. To work out the ideas that are ordinary you just have to think about how one niche idea compares to another and only keep those that stand out.
To help you do this take a look at my sample comparisons between these niches:
Pet vacations vs. Pet care
Bunker Tactics vs. Golf Drills
Slimming Desserts vs. Dieting for better health
The first niche idea in each pair sounds more impressive, aspirational or fun compared to the second which sounds more ordinary, dull or generic.
Keep working through your list of ideas until you have a shorter list of possible niches that you are happy spending time looking at in more detail to reach your decision on which niche to use.
If you really can’t filter your list by doing comparisons don’t panic!
The ‘just ordinary’ process is one of many tips and tricks that you can find in this area of your membership. There will plenty of opportunities to work through your niche list to find the one or two that suit you the best in the other tools and techniques elsewhere in this niche selection zone.
Or you can access the latest edition of the Dr Nitch Niche Marketing Guide – “Choosing Your Niche – 7 Simple Checks To Your Success”. This guide shares the step by step process for selecting niche market ideas that the Dr Nitch Niche Marketing Center has identified.