Are There Customers For Your Niche?


Check Three – Are There Customers For Your Niche?

This step covers the areas you can check to ensure your niche will have customers based on:

  • solving customer shortages
  • supplying what customers need
  • knowing who your typical customer is
  • avoiding customer fashions and fads
  • knowing your solution will be attractive

Now that you have a more manageable short list of niche ideas to work with one thing you absolutely must take into consideration is who your target customers are and if your niche actually has enough of them to make it worthwhile for your business.

This niche check contains a number of key questions and areas that you should think about. But in reality you may not do all of them in your eagerness to get started. Is this an issue? Well, with all these checks the more you do the better quality results you’ll get in your niche selection and decision process.

So try and do as many as you can or if you skimp things don’t bet everything you have on the one idea you choose.

While it’s not necessary for you to be like your own target customers, it is vital that you at least understand your intended customers interests and wants. For example:

  • Who are they and what are they interested in?
  • Can you relate to them in any way?
  • Do you have some understanding of where they are coming from?
  • What is the one thing they desperately want?
  • Can you position your offer to reach them?

Having a clear idea of who your customer is can help you target your efforts efficiently. If you pick a topic first and then figure out the market for it, you won’t be as focused and you may find yourself with a niche that isn’t very profitable at all.

That’s why it’s so important to take the time to match your potential customer’s needs and what they want to buy to the niche you want to pursue and only then to start thinking about what products, offers and services you can offer.

What follows are the five core areas that I’ve found to work consistently in choosing niches that should help you think more about just what your potential customer is like and how you can be sure your niche business offer measures up to their expectations.

Does Your Niche Solve A Customer Shortage?

Fortunately for you as a niche business owner, today’s frantic society holds four key shortages that you can relieve with appropriate solutions. These common customer shortages feature personal energy, personal resources, personal time and knowledge.

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  • Shortage of energy – not enough energy left at the end of the day to do X
  • Shortage of resources – need someone or something to help do X
  • Shortage of time – too busy to solve X alone
  • Shortage of knowledge – need to know more to be able to do X

X really does mark the spot if you can offer customers a solution that eases or solves one or more of their shortages in life.

The majority of people know that they have a shortage which is preventing them from reaching what they want in their lives. So thanks to our information age they will start looking for solutions and answers to help solve their problems.

So how to tap into and solve these customer shortages?

Well, in my experience of Niche research the most common questions and phrases customers with a shortage use are:

  • tips about…
  • guide to…
  • why does…
  • tutorial on how to…
  • how to…
  • ways to…
  • solutions for…
  • finding time to…
  • steps to…
  • learn about…
  • fix…
  • step by step…
  • cure for…
  • remove…
  • build…
  • problem…

As an example here’s what people might want to know about the niche of Geocaching:

  • Geocaching Tips
  • Steps required to start Geocaching
  • Ways to be better at Geocaching
  • Finding time to do Geocaching
  • Geocaching in Colorado

If your potential niche can answer some of the common questions raised by customers faced with one or more of these shortages then keep it on your list of niches to use.

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If your potential niche may only ‘sort of’ provide a solution then cross it off and move on to another idea.

Always solve problems first!

A common mistake made by both new and experienced business owners is to think in terms of products and solutions first rather than the correct way which is to identify a group of customers with a problem or need that needs fixing.

All too often a product developer will think of things like function and title first to create products.

What you should be doing as a customer focused niche business operator is instead plan products and services that deliver a solution to a need that a customer wants to resolve.

So your end results should be products and services that deliver solutions like these:

  • help to someone interested in preparing a wedding scrapbook for their sister
  • showing someone who wants to live in Costa Rica when they retire what they need to know before they buy their retirement property
  • passing on tips to someone who suffers from dry skin and wants to stop it in time for a cruise vacation
  • how to improve techniques for someone who want to be better at icing cakes for their granddaughters christening

What do your customers want?

This is the key to a successful niche product offer. The key to any successful business is to figure out what and why people want to purchase a product or service. This is one of the best ways to ensure your niche proposition is one that will please potential customers in your target market.

Based on your niche research so far, you should have an idea about what questions people have, the problems they have and the solutions they want for each niche left on your list.

Do your potential niches have issues, problems and needs that can be identified?

Remember – If your niche is to be successful you need a niche with potential customers who are not just interested in satisfying their need they are also emotional about their need — they simply MUST get a solution and WANT to buy something to resolve things NOW.

Always, always, always build a mind set and niche solution that clearly and absolutely focuses on solving a customer’s single overriding desire for a solution. in plain language — WHAT DO THEY WANT?

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Be Specific not generic

Don’t whatever you do serve up a generic guide to knitting to a woman who is explicitly after knitting ideas for premature babies as her daughter in law just gave birth two weeks early and now she’s up against the clock to have some knitted items for when she first see’s her first grandchild.

She wants “Knitting for newborns in a weekend”

Don’t present a generic and trendy guide to Facebook for businesses when there is a 28 year old middle manager who needs to know by the end of the weekend how to get his bosses accountancy business set up with a professional business Facebook presence.

He wants “Creating a Professional Facebook Page in a weekend”

Don’t give out a guide to preventing debt to a couple who are already in debt

They want “How to save money while keeping up with a payment plan”

What does your typical customer look like?

Another question you can ask yourself to help choose your niche is just who exactly your typical customer is. Now, I’m not asking you to know them by name, but you need to know the type of person that will buy your solution.

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Try and build up a picture of your ideal customer — an ‘avatar’ if you like so that you can more easily work towards delivering what your ideal customer is looking for.

Try questions like these to build your customer ‘avatar’:

  • What problem or need do they have?
  • Are they married or single?
  • Are they religious?
  • What sorts of hobbies are they interested in?
  • What is their background?
  • Are they male or female?
  • How old are they?
  • Are they in a particular life stage such as: young and single/new parents/middle age/kids left home/retired
  • What earnings level are they at?
  • How educated are they?
  • What sort of car do they drive?
  • Do they have kids or a pet?

You can find the answers to all these questions by looking through your niche ideas research and reviewing the information that was shared by each of the sources you used.

If you’re still struggling after reviewing your research so far — don’t worry as the step by step evaluation ideas you can access in this choosing zone will provide you with plenty of information on your model customers to be able to work through this approach.

Figuring out the answers to these questions can be extremely helpful in creating a picture of who may be buying your product when it is built.

Plus, knowing this information will allow you to target any campaign you may run specifically to your standard customer “type.” This not only saves you money and effort, but it also greatly increases your chances of making a sale. So if you have any niches on your list where you simply cannot work out who the customers would be — leave it and focus on another option.

Are your customers just fashion followers?

One of the biggest barriers to get over in any niche business operation is the very nature of us humans. People change their minds and change their interests. They may be totally interested in one thing at one time and then become totally disinterested in it the next. It’s just a fact of life, but it’s definitely one you must take into consideration when developing your potential niche.

So if you’re starting out it’s probably best not to choose a niche idea that is a likely fad or fashion in case things have moved on by the time you’re ready to open your doors to customers. Best to stick to niches that will still be around long after your business has grown into other areas.

Looking at your niche master list are there any ideas you can see that could be just fads or fashions? If so, take them off your list and store them away until your business is more established.

Can you attract customers to your solution?

Finally, can you put into your niche business an offer or solution to make it stand out from the competition?

When it comes to reaching your potential customers, you have to ensure your offer or solution has some unique standout from the competition. Whatever solution you’re offering you need to evaluate the competition and see what you can do to make yours better.

Adding that “little something extra” can give your product the edge required to succeed in popular, competitive markets. So to be a winner in your chosen niche you could:

  • Offer something your competitors don’t
  • Have a unique feature or proposition
  • Possess a creative angle or brand that stands out

Do the niches on your list offer the potential for you to offer something extra to achieve that standout position? If all they offer is the chance to be ordinary, best to leave them to others and use other ideas from your list instead.

Summary

That’s a lot of questions and things to think about and do you have to do all of them? Well as I said at the beginning with all these checks the more you do the better quality results you’ll get in your niche selection and decision process.

So try and do as many as you can or if you skimp things don’t bet everything you have on the one idea you choose.



#SESSION.FIRSTNAME#, remember you can find other Articles on how to choose your niche in the members area.

Or you can access the latest edition of the Dr Nitch Niche Marketing Guide – “Choosing Your Niche – 7 Simple Checks To Your Success”. This guide shares the step by step process for selecting niche market ideas that the Dr Nitch Niche Marketing Center has identified.

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